Negative brand names are surprisingly common in the marketplace (e.g., Poison perfume; Hell pizza, and Monster energy drink), yet their effects on consumer behavior are currently unknown.Three studies investigated the effects of negative brand name valence on brand name memory and liking of a branded product.Study 1 demonstrates that relative to no

In this work, a deterministic approach is adopted to analyze the robustness of the timber roof of the Gaggiandre shipyard at the Arsenale of Venice.The capacity of the traditional timber truss to withstand the design loads as a result of the damage in the strut-tie node is evaluated according to the alternative load path method.Two layouts of the t

Background: Biofilm production is an important virulence factor in Staphylococcus aureus.Most of the infections associated with biofilms of this bacterium are very difficult to treat using antibiotics.The present research studied the effects of the two probiotic dorisvale station for sale Lactobacillus species L.casei and L.rhamnosus on S.aureus bi

During years, poets and authors of the Islamic world have been impressed by the holy Quran owing to its rich content as well as its exalted moral values.This influence has sometimes been manifested in the works of such Canvas Mesh Athletic Running Shoes poets in the forms of adaptation and insertion and sometimes accompanied with images, forms of t